Case Studies

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“What You Give Me” Campaign

Goodwill Industries of Middle Tennessee regularly fields questions from current and potential donors asking why they should donate items to Goodwill when the organization “just turns around and sells them at Goodwill stores?” They don’t realize that the revenue from those sales is used to fund Goodwill’s true mission “…to provide employment and training opportunities for people who have disabilities and others who have trouble finding and keeping jobs.” Goodwill’s mission differentiates it from other thrift stores that may sell items for profit.

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Corizon Health

Corizon Health is one of the nation’s leading providers of healthcare in a correctional setting (first, under the name Prison Health Services and then, PHS Correctional Healthcare). In November 2010, PHS entered into a definitive agreement to merge with its largest competitor.

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Colonel Littleton “Made in America”

Colonel Littleton is an American fashion designer and business proprietor, best known for his brand of upscale leather goods, apparel and specialty products − handmade in his workshop by local craftsmen in tiny Lynnville, Tennessee, about an hour south of Nashville.

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Franktown Open Hearts “Connecting the Dots”

The city of Franklin, located in Williamson County, Tennessee, is nationally known for its historic downtown area and has been recognized as the “Best Small Town in Tennessee.” Yet, only one block away from this flourishing area of Southern hospitality sits government-subsidized housing.

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Nashville Electric Service 2015 Neighborhood Energy Savers Workshop campaign

Nashville Electric Service (NES) is one of the 12 largest public electric utilities in the nation, distributing energy to more than 360,000 customers in Middle Tennessee. As a service to its customers, NES offers free community workshops teaching the importance of energy efficiency.

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Clarity Text Less, #CallMore

DVL Seigenthaler created a successful integrated social media campaign, #CallMore, for a client operating solely in the senior citizen market, comprised of compelling visual graphics and images that urge you to stop texting, and start calling the seniors in your life.

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National Hockey League Teleconference-The Ideal Platform for NHL Power Play

Determined to seize a groundbreaking moment, the National Hockey League turned to DVL Seigenthaler to generate awareness for an unprecedented partnership with Constellation Energy to offset the NHL’s total carbon footprint. By orchestrating a media relations strategy, DVL Seigenthaler produced dramatic results befitting the NHL’s earth-enhancing, industry-changing announcement.

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Jack Daniel’s “Handmade Music”

DVL Seigenthaler turned a printed calendar for the Jack Daniel’s Tennessee Squire Association into a multimedia piece with a series of video webisodes. The selected video shown here spotlights a Lynchburg, Tennessee, native who is as authentic and resourceful as they come. Jack Daniel’s is extending the life of the videos by featuring them on www.jackdaniels.com.

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Metropolitan Nashville E-911 Public Awareness Call Reduction

Calling 9-1-1 is for life-threatening emergencies only. Unfortunately, many people, young and old, don’t understand this and make unneeded calls. A leading 9-1-1 industry group (iCERT, the Industry Council for Emergency Response Technologies) has issued a study showing 9-1-1 calls rose 26% nationwide over the last decade (from 190 million to 240 million calls). Unlike most of the nation, Nashville’s 9-1-1 emergency response call volume sustained a steady decline for 14 years because of DVL Seigenthaler’s ongoing public awareness campaign. However, in 2014, volumes began to rise.

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The Natural Resources Defense Council Exposing Europe’s Not-So-Green Power Plan

Biomass has become an increasingly popular choice for European energy companies because of large government subsidies. Because of Europe’s tight land use regulations that prohibit the clearcutting of forests, power companies receive nearly all of their wood for biomass production from a region where trees are abundant and land use regulations are minimal – the southern United States.

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Franklin American Mortgage Music City Bowl

The Franklin American Mortgage Music City Bowl and the events around it deliver an exceptional entertainment experience for visitors, local fans, student-athletes, conference partners, sponsors, volunteers and the Nashville community. This post-season collegiate football game was created in 1998 to have a positive impact on the Nashville economy, national image and community pride while showcasing the city as a premier destination with audiences throughout the country.

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Jack Daniel’s World Championship Invitational Barbecue

In the fall of 1989, a handful of competitors gathered in Lynchburg, Tennessee, for a friendly barbecue competition. Twenty-seven years later, the Jack Daniel’s World Championship Invitational Barbecue is known in the barbecue community as the most prestigious competition in the world. In 2015, The Jack™, as it is known to competitors, celebrated more than a quarter-century of smoke, whiskey and community with barbecue fans from around the world.

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J. Alexander’s Website and Video

J. Alexander’s Holdings, Inc. (NYSE: JAX), owner and operator of three complementary upscale dining restaurant concepts (J. Alexander’s, Redlands Grill and Stoney River Steakhouse and Grill), needed a new website as a result of the completion of its successful planned spin-off from Fidelity National Financial (FNF) into an independent publicly-traded company.

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JTI – Media Relations

Since 2014, DVL Seigenthaler has been the public relations partner of JTI, Inc., a three-person international consultancy firm that advises large, multinational organizations on anti-corruption and ethics programs and policies, business and public sector strategies, and corporate communications. Its CEO and co-founder, Jeffrey Thinnes, wanted his firm to hold its own among the giant consulting firms that dominate this space.

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Media Camp Jack

Jack Daniel’s is a beloved global brand full of rich history and lore. With the rise in popularity of “craft” distilleries and consumer interest in quality products, it became apparent that, while most people know the name Jack Daniel’s, few understand its focus on quality and craftsmanship. Jack Daniel’s wanted a successful way to train employees about these key elements of the brand. So, DVL Seigenthaler created Camp Jack, a rare “insider’s look” behind the making of Jack Daniel’s.

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The Memorial Foundation

Over the past twenty years, The Memorial Foundation has become a successful, respected and progressive nonprofit foundation, leaving an indelible footprint on the Middle Tennessee community.

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Research Provides Voice for the Deaf

Purple Communications, Inc. revolutionized how the deaf community communicates by launching a new videophone called SmartVP. The device sits atop a television and allows deaf and hard-of-hearing individuals to communicate using video relay service (VRS) and ASL (American Sign Language) interpreters. SmartVP had grabbed national attention with a highly successful launch and the free-to-the-end-user devices blanketed the market. However, minute use—which is how Purple generates revenue— was dramatically lower than what Purple had anticipated. In other words, more than 12,000 deaf individuals had SmartVP in their homes, but they were not using it.

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