Fruit of the Loom is donating 13,000 pairs of underwear to help kids check off the most basic item on their back-to-school shopping lists. The donation is a result of the company’s “National Underwear Day” campaign on Aug. 5.
Fruit of the Loom celebrated “National Underwear Day” by asking national celebrities, along with local media and influencers in Bowling Green, Kentucky, and Nashville, Tennessee, to post a photo wearing boxers over their clothes. By participating, each influencer was able to select a charity of their choice for a donation to be made.
On a national level, participants included singers and former contestants on “The Voice,” RaeLynn and Justin Rivers; hosts of “America’s Morning Show,” Chuck Wicks, Kelly Ford and Blair Garner; and “American Idol” winner, Taylor Hicks. Among those who participated from Bowling Green and Nashville include news teams from WKRN-TV, WTVF-TV, WNKY-TV, WBKO-TV, the Bowling Green Daily News and WDNS-FM. In addition, Big Red from Western Kentucky University, Axel from the Bowling Green Hot Rods, the Bowling Green Police Department, Warren County Government and celebrity chef Robin Shea joined in on the fun.
As a result of the “National Underwear Day” campaign, donations will be made to United Way, Boys and Girls Club, St. Jude Children’s Research Hospital, Nashville Rescue Mission, Curbside Ministries, OneGenAway, Barren River Area Child Advocacy Center, Hope House Ministries, Potter Children’s Home and Pink Warrior Angels.
“We could not let ’National Underwear Day’ pass by without celebrating,” said Rick Medlin, President and CEO of Fruit of the Loom. “We are so grateful to everyone who joined us in having a little fun while also giving back. We are proud to do our part in helping prepare kids for a great school year.”
Fruit of the Loom has a heritage of more than 150 years of being an industry leader in communities where it operates around the world. “National Underwear Day” gives the company a chance to highlight its namesake brand, Fruit of the Loom, but that’s just one of more than 20 iconic brands in its diverse portfolio. Other brands include Russell Athletic, Spalding, JERZEES, Vanity Fair and more. Its global headquarters are in Bowling Green, Kentucky.