Case Study

Colonel Littleton “Made in America”

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Summary

Colonel Littleton is an American fashion designer and business proprietor, best known for his brand of upscale leather goods, apparel and specialty products − handmade in his workshop by local craftsmen in tiny Lynnville, Tennessee, about an hour south of Nashville.

Colonel Littleton personally designs each product. Whether it’s constructing a leather cell phone holster from scratch or coming up with a whole new concept in men’s belts, each product is brought to life in leathers and woods, brass and other materials with careful, detailed skill. This exquisite handmade craftsmanship comes from a deep commitment to finding the natural beauty in leather and taking great pains to do everything perfectly – from how the product is made to how the shipping box is sealed.

He hopes all of his company’s products have staying power, become cherished items to their owners and eventually become family heirlooms.

DVL Seigenthaler Consumer Products Broadcast still image of Colonel Littleton retail store

Challenges / Objectives / Implementation

The Colonel himself is unique – an old-fashioned Southern gentleman, with a designer’s eye and a good friend’s heart – who operates his company the way he runs his own life – with integrity, compassion and decency.

Our objective was to capture the man, the company, the products and the town, because they all work together to make Colonel Littleton.

Our answer was to create a video, “Colonel Littleton: Made in America.” The full-length video is posted on their website and an email database.

The video lets the Colonel and his work family tell, in their own words, the story of how they make high-end, handcrafted leather goods in tiny Lynnville, Tennessee. And it’s a wonderful story.


Results

The reception for the video has been warm and enthusiastic. Most importantly, the Colonel himself has said he “wouldn’t change a thing.”

Further proof of the video’s impact, at the 2016 Nashville American Advertising Awards, the video won a gold ADDY and a “Judge’s Choice Award.”